3 Things to Keep in Mind While Building Out a Social Strategy

Algorithms and fleeting consumer attention also come into play

As social media changes, it's becoming more apparent that repurposing content is not a useful strategy anymore. Getty Images

Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out of home advertising and so on. When it comes to social media, many brands’ ads sit right there in the consumer’s feed, competing not just with their standard competitors or even other unrelated brands, but also with content from that individual’s colleagues, family, friends and other interests.

@belizabeth86 Brittany Richter is vp, head of social media at iProspect.