De Niro Doesn’t Take Videos on his Phone but Thinks You can Tell a Great Story in 6 Seconds

Founders of the Tribeca Film Festival Robert De Niro and Jane Rosenthal are bringing the moving pictures experience to digital audiences via video streaming and a huge support for Vines. This year is the first year in which the festival have opened up a public competition in search of the best Vine, and De Niro has some positive words to say on the medium despite not being a regular user:

Six seconds of beginning, middle and end. I was just trying to time on my iPhone six seconds just to get a sense of what that is. It can actually be a long time. One one-thousand, two one-thousand, three one-thousand, four one-thousand, five one-thousand, six one-thousand – you can tell a whole story in six seconds.

In the same Wall Street Journal interview, Jane Rosenthal mentions Vine hero Adam Goldberg:

It was a way of just going back to basics of looking at just imagery and sound in the most fundamental way. Basically taking an inanimate object and putting some life into it. I had seen a Vine that my friend, the actor Adam Goldberg, did, and in watching a group of them, he was creating a character. He jokingly said he had more interest in his career since he’s been doing these than other projects he’s done lately.



Goldberg has a large following on Vine and uses the medium to create “little horror movies.”  In an interview with Blackbook, Goldberg confesses to not knowing why his Vine material is so love-able, and perhaps being ADD like the rest of Twitter users.

Why do people give a shit about these six-second videos, you know? The other films I’ve made over the years are basically 45-minute Vines, and no one ever gave a shit. My girlfriend and I have been talking about this Vine stuff and trying to break down the excitement over my videos, but I don’t know. Maybe it’s because we have such short attention spans that six seconds works?

Publish date: April 11, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT