4 Ways That Brands Can Appeal To Millennials On Social Media [INFOGRAPHIC]

Millennials are kind of a big deal, certainly in the social media space, and they present a unique opportunity to brands and businesses looking to market directly to the so-called Generation Y.

Did you know, for example, that 57 percent of millennials follow brands on social media exclusively for competitions and free stuff? What if I told you that too much posting by brands on Facebook and Twitter is a major irritant for Gen Y’ers, and that they find branded hashtags desperate and annoying?

Forcing these folks to sign in using Facebook Connect or other social plugins is also a big mistake. However, it’s not all bad news: get everything else right and you might see a major increase in sales – 50 percent of millennials have used social media to inform ahead of a purchase.

This infographic from Render Positive looks at 4 ways that brands can appeal to millennials on social media.

(Source: Render Positive. Generation Y image via Shutterstock.)

Publish date: December 28, 2013 https://dev.adweek.com/digital/4-social-millennials-tips/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT