According to a January 2011 Business Insider article, Facebook has over 600 million monthly active users. After learning of this, our team decided to put that statistic to the test by comparing it to the monthly active users of Zynga. Following some quick math, the team learned that around 40% of Facebook users are also Zynga gamers.
Think about it this way: Zynga, the social gaming powerhouse, has almost reached 50% of all active users of Facebook. Not only is this number historical for a Facebook developer, but it also shows how much control the company has over the social gaming industry. No other developer has had this much command in the social gaming industry before.
If Zynga has this much control over the Facebook population, could Zynga get what it wants from Facebook? This question relies heavily on Facebook’s reaction to Zynga’s power. As of now, Facebook has the power to minimize Zynga’s affect on its population by careful measures. However, if action is not taken soon enough, could Zynga possibly get whatever it wants from Facebook? If Facebook does place regulations on Zynga, would Zynga move its games elsewhere, which would move Facebook’s population to another social networking website?
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CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.