5 Agencies Tell Us Why They’re at SXSW via Instagram

On the record for 15 seconds

Headshot of Christopher Heine

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world.

That said, SXSWi, now in its 20th year, has become so noisy and crowded that some tech firms that depend on marketing dollars—Foursquare, for one—have decided to sit this one out.

Nevertheless, ad agencies are embracing the opportunity to network and, ultimately, increase sales. Adweek caught up with handful of agency leaders on the scene, asking them to explain in 15 seconds (via Instagram videos) why they're here.

Devin Desjarlais, pr manager at Omelet:David Armano, global strategy director at Edelman Digital:Jim McArthur, svp of marketing at Digitaria:Craig Elimeliah, vp of technology and digital solutions at Rapp:

Tim Leake, RPA's director of growth and innovation:

@Chris_Heine Christopher Heine is a New York-based editor and writer.