5 Facebook Tips for Small Business Saturday 2015

The sixth annual Small Business Saturday is set for Nov. 28, and Facebook for Business provided five tips for marketers looking to incorporate the social network into their efforts.

The sixth annual Small Business Saturday is set for Nov. 28, and Facebook for Business provided five tips for marketers looking to incorporate the social network into their efforts.

Facebook said some 88 million people in the U.S. spent approximately $14.3 billion with small businesses during the 2014 version of American Express’ Small Business Saturday initiative.

In addition to the tips below, the social network also made several resources available for small businesses.

The five tips from Facebook for Business are:

  1. Use the right call-to-action buttons: Different options fit different businesses, so choose wisely when deciding between “Call Now,” “Send Message,” “Contact Us” and all of the other available alternatives.
  2. Monitor local insights: Local insights, introduced by Facebook last week, provides access to aggregate demographics and trends associated with nearby users, even allowing business owners to zero in on the optimal times of day to reach potential customers.
  3. Try out local awareness ads: The “Get Directions” call-to-action button can help retailers drive potential customers to their brick-and-mortar locations.
  4. Turn on page messaging: Page messaging allows small businesses to easily and concisely answer questions about their offering in general or specific special events.
  5. Set up a saved reply: Saved replies allow page administrators to more easily deal with high volumes of messages by creating templates for frequently asked questions.

Readers: Anything to add?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 12, 2015 https://dev.adweek.com/digital/5-facebook-tips-small-business-saturday-2015/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT