Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to upload and watch videos that are up to one hour long.
Instagram shared six tips that will help you create and share great video content on this new platform.
- Embrace vertical video: IGTV is built for vertical video, so either set up your shots with this vertical format in mind, or use some clever editing to make a horizontal video look great when viewed in the vertical format.
- Reinvent a TV classic: If you’re interested in creating an ongoing video series, consider taking inspiration from popular TV genres, like cooking or quiz shows. For instance, Instagram creator @lelepons has a series called What’s Cooking? with Lele Pons.
- Go behind the scenes: If you have an online presence elsewhere (like on Twitter or YouTube), IGTV can be used to share a behind-the-scenes” look at your life, with clips not shared on those other platforms.
- Remember the basics: The settings you use are just as important as the content you’re shooting. Remember to turn on the grid in your camera so that you can perfectly frame your shot. If you can, shoot your video in 4K so that you have more freedom when you’re editing. Finally, Instagram said, “Good lighting can make all the difference—the general rule of thumb is that the higher the frame rate, the more light you will need.”
- Get creative with your video’s cover image: When you share a video, IGTV will use the first frame of the video as its cover photo. However, you have the option to edit a video’s cover photo before finishing your upload. You can either select a different video frame to use as the cover photo, or upload your own cover photo from your device. You can’t change the cover photo once the video is fully uploaded, so remember to change it on the upload screen.
- Swipe up: Link an IGTV video to your Story: Once you’ve uploaded a video to IGTV, you can link to it in your Instagram Story. When someone views your Story, they can swipe up to view the video you’ve linked.