7 Intriguing Digital Marketing Stats From This Week

From ad spending and email subject lines to Casey Neistat and Casey Affleck

Headshot of Christopher Heine

Here are seven digital marketing data points this week that got our attention, including news about how brands may spend online next year, numbers around freshly successful video efforts, what some folks do wrong in emails, and a Russian ring of ad crooks.

Check them out:

1. Online ad spend keeps growing

According to Gartner, 65 percent of marketing leaders plan to increase their digital ad spend next year. The researcher's CMO Spend Survey 2016-17, which surveyed 377 marketers in the U.S. and U.K., also found that 52 percent will invest more in their websites during the months ahead compared with 2016.

2. Santa for Samsung

Casey Neistat did it again, releasing a holiday video for Samsung on Tuesday with an enormous drone that lifts and flies the stunt-minded master influencer around on a snowboard. Neistat, dressed as Santa Claus, appears with fellow social media videographer Jesse Wellens in the behind-the-scenes clip below:

The effort has quickly garnered 5.3 million YouTube views, giving the social media wizard and Samsung yet another marketing win. 

3. Watch your language, email marketers

Boomerang, an email services company, analyzed more than 250,000 emails for errors and response rates, and the company discovered copy-based miscues were more likely to occur on a Monday than on any other day of the week. The most significant mistake was more tactical than typo, as starting a subject line with a lowercase letter only got a reply 28.4 percent of the time, compared with a 32.6 percent response rate for capitalized email subject lines.

4. Macy's sales may be up

Per SimilarWeb, Macys.com increased traffic by almost 13 million visits in November 2016, compared with the same month last year. The digital-insights company said the retailer achieved a 145 percent increase in pay-per-click traffic to its ecommerce domain.  

5. Hot holidays

Additionally, said SimilarWeb, Victoria's Secret had the biggest month-over-month traffic increase (October to November 2016), seeing a 68 percent jump. (More numbers are available here.)

6. Smoking brand budgets

White Ops this week reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers. The fraud-fighting player discovered an extensive network of automated web browsers called Methbot, which it says consists of custom software running on data servers in Amsterdam and Dallas. Read more about it here.

7. Slam Dunkin'

Casey Affleck appeared on Saturday Night Live last weekend and took part in a funny Dunkin' Donuts spoof commercial. NBC only posted it to YouTube, where it's picked up 3.4 million views. But videos of the skit were also pirated on Facebook by different groups, and they also got millions of views, stealing content from the network. Learn more about this lingering problem for online video here.

Bonus stat: Making publishing quicker and mobile

Reporters, if you have lamented filing online stories through content management systems that require what seems like dozens of steps in order to publish, it appears help is on the way. We've been getting more and more "our CMS software is amazing!" pitches here at Adweek, and here's one that stuck out: A company called DNN said it's Evoq 9 software is reducing the number of clicks needed to post a story from around 70 to just a few

"And, it's 100 percent mobile responsive," a DNN rep said. "Now, reporters can create, organize and manage content from a tablet or smartphone."

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: December 23, 2016 https://dev.adweek.com/digital/7-intriguing-digital-marketing-stats-week-175235/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT