8 Intriguing and Fun Digital Marketing Stats From the Past Week

From Facebook's huge traffic impact to clip-on man buns

Headshot of Christopher Heine

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon.

1. Snapchat video views have tripled since May and now total 6 billion every day, according to a Financial Times story on Sunday. The report only solidifies the notion that the messaging app is the hottest thing going among marketers.

2. Facebook's desktop and mobile referral traffic to its top 30 publishers, such as Huffington Post and FoxNews.com, fell 32 percent from January to October, per SimpleReach as cited in this Digiday story.

3. Facebook counts 217 million active users in the U.S. and Canada that contribute half of the social-media network's global revenue. That means, as Business Insider pointed outAmericans and Canadians account for as much of Facebook's revenue as the other 1.3 billion users worldwide.

4. On that note, Facebook's advertising sales increased 45 percent year over year to $4.3 billion in the third quarter. Mobile revenue accounted for 78 percent of all ad sales, marking a 66 percent increase compared to how mobile versus desktop advertising broke out during the same period last year.

5. Here's another interesting retail figure just in time for the holidays: In a 400-person survey commissioned by Onestop Internet, 25 percent of consumers said receiving relevant push notifications on their smartphones "always" makes them more likely to complete a purchase. Meanwhile, 49 percent answered "sometimes."

6. It takes an average of 8,000 impressions from a display ad to produce a phone call within two weeks, according to Marchex.

7. Selena Gomez is the most engaging celebrity on Instagram, according to Zefr's data, averaging 1.4 million likes, comments and shares for every post in the 90 days after it's published.

8. Groupon started selling a clip-on "man bun" yesterday for $9.99 that is regularly priced at $65. The daily deals platform has sold more than 1,000 of the hairpieces, and the offer has gained traction on Twitter, where people are having fun with the development.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: November 10, 2015 https://dev.adweek.com/digital/8-intriguing-and-fun-digital-marketing-stats-past-week-168051/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT