8 Steps to Build a Voice Skill That Aligns With Your Brand’s Vision

Unfortunately, Google may not have all the answers to your questions

Building a voice skill that accurately represents your brand can be tricky. Getty Images

If you’re a producer, designing a conversational experience for voice may lead you into uncharted territory. While we can’t fully protect you from a few sleepless nights of quality assurance testing, these eight pointers may help you get to where you need to go with this new and burgeoning marketing tool.

This story first appeared in the May 21, 2018, issue of Adweek magazine. Click here to subscribe.
Margaret Barnard is integrated producer at 360i.
@MikeMohammed Mike Mohammed is senior content strategist at 360i.
@bigtbigtbigt Tony Landa is senior technical director at 360i.
@sabu_91 Sabreen Jafry is project manager at 360i.
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