9 Ways Advertising Can Take Advantage of Digital Growth in 2019

From artificial intelligence to emerging tech, we're sure to see a lot of change

The new year will see an ever-changing digital sphere. Getty Images

We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve most recently challenged the value proposition of traditional advertising. With AI, automation, algorithms and big tech making instrumental changes to how brands engage with consumers and employees come great power. And with great power comes even greater accountability as brands seek to innovate with impact.

@armano David Armano is global strategy director for DJE Holdings.
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