The Wall Street Journal takes a look into what they call “the most corporate band,” the Black Eyed Peas.
As selling records just doesn’t cut it these days, the Peas have signed a slew of high profile endorsement deals over the last few years.
And as the deals come, the band has worked their way up the internal marketing ladder. Says Will.i.am:
I used to work with the marketing people and the agencies, now I work with the CEOs of these companies.
Take that, marketers.