A Look Inside America’s ‘Most Corporate’ Band

The Wall Street Journal takes a look into what they call “the most corporate band,” the Black Eyed Peas.

As selling records just doesn’t cut it these days, the Peas have signed a slew of high profile endorsement deals over the last few years.

And as the deals come, the band has worked their way up the internal marketing ladder. Says Will.i.am:

I used to work with the marketing people and the agencies, now I work with the CEOs of these companies.

Take that, marketers.

Publish date: April 9, 2010 https://dev.adweek.com/digital/a-look-inside-americas-most-corporate-band/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT