A New Way to ‘Like’ Renault

Renault gave visitors to the AutoRAI Amsterdam Motorshow RFID-equipped cards that would allow them to swipe and “like” Renault cars on Facebook. The video above has a description of how the process works. Will we be seeing more of this at trade shows and other events? Share your thoughts in the comments and @PRNewser.

[Via TheNextWeb.com, h/t @SkinnyNYC]

Publish date: April 25, 2011 https://dev.adweek.com/digital/a-new-way-to-like-renault/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT