The store will launch around Thanksgiving and will initially carry 50 to 100 items. Salon Media Group CEO Richard Gingras told BayNewser:
The curator of the store will be there. We’re not just putting up anything that people think they can sell to the Salon audience. It’s what we think the Salon audience might be interested in. I don’t know what to expect from it for Salon. This is something we’re going to try and experiment with and learn and grow and evolve. I don’t think any brand can pull this off, but I do think Salon has a good opportunity here.
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