At AARP The Magazine, Advertising Revenues Are Up

Summertime... and the numbers are astounding.

The Washingtonian’s Andrew Beaujon recently paid a visit to the D.C. offices of AARP The Magazine.

The circulation of the bi-monthly print magazine is incredible enough; around 22 million copies, spread over three editions targeting ages 50-59, 60-69 and 70+. But the ad numbers are even more impossibly impressive:

The published rate for a full-page ad across AARP’s editions is $667,800 — more than at either People or Better Homes and Gardens, the only U.S. magazines that reach more readers. Over the past five years, advertising revenues are up by 18 percent.

Beaujon credits a lot of the magazine’s continuing success to editor in chief Robert Love, who came over from Rolling Stone in 2013. In fact, he writes that ‘AARP [magazine] often has had the feel of a Rolling Stone that decided to age naturally.’ Read the rest of the article here.

Previously on FishbowlNY:
Bob Dylan Gifts AARP With 50,000 Free CDs

Pictured: June/July issue

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: June 7, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT