AARP Pools Publications Under Solo iPad App

AARP, the nonprofit for Americans ages 50 and up, recently released a new iPad app that brings its publications together under one application. Members will now find the AARP Magazine, Bulletin and eBooks all under the AARP Publications app.

The new app, designed in-house with support from The Wonderfactory and Adobe Systems, will eventually replace existing solo apps from the nonprofit for three publications, including the magazine and bulletin and the VIVA app. Users of these apps will receive a message in the app that encourages them to make the switch. The apps are free, but non-members must pay single issue rates to access content. The interactive apps offer additional digital content such as videos, slideshows, music and quizzes.

“Our readers will now have easier access to their favorite AARP publications on the go, and can experience them in new, interactive ways,” Myrna Blyth, editorial director for AARP Media, said in a release announcing the new app. “We are also looking forward to providing a wide variety of digital exclusives developed by our editorial team.”

The AARP membership rolls top 37 million, according to the organization.

Publish date: December 30, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT