Ad Campaigns for Haagen Dazs, Taylor Guitars Among Winners at the MPA’s Kelly Awards

The Magazine Publishers of America last night presented the Kelly Awards for outstanding magazine advertising at the Prince George Ballroom in Manhattan. Communications behemoth R. R. Donnelly sponsored the event.

Following the usual round of drinks and cocktails scored by an unusual selection of Neil Young and Pearl Jam songs, the crowd of magazine and advertising folk honored such campaigns as “Haagen Dazs Five” (winner of the top prize) and Taylor Guitars’ “Always Our Tune” (winner of the Gold Kelly”).

Full list of winners, plus FishbowlNY’s photos of the event, after the jump.


Overall Excellence

Grand Prize Kelly: Goodby Silverstein & Partners for the “Häagen-Dazs Five” campaign

Gold Kelly: Vitro for the Taylor Guitars “Always to Our Own Tune” campaign

Silver Kelly: The Martin Agency for the John F. Kennedy Library and Museum “We Choose the Moon” campaign

Individual Awards

RR Donnelley Innovation Award: GSD&M Idea City for the BMW Z4 “An Expression of Joy” campaign

Effectiveness Award: Goodby Silverstein & Partners for the Hyundai” “Genesis Coupe Launch (Epic Lap)” campaign

Best Integrated Campaign: Carmichael Lynch for the Harley-Davidson “Harlistas” campaign

Best Public Service Campaign: Arnold Worldwide for the American Legacy Foundation/truth “Do You Have What It Takes?” campaign

Best Single Execution: Goodby Silverstein & Partners for the National Basketball Association with ESPN/ABC/TNT “Where Will Amazing Happen This Year?” campaign

Best Magazine Ads by Size

Spread: BBDO New York for the Armstrong Laminate Floors “Unreal Campaign”

Full-Page: mono for the Blu Dot “Good Design” campaign

Multi-Page: GSD&M Idea City for the BMW “Diesel Reinvented” campaign

Insert: Crispin Porter + Bogusky for the Gap “Ready for Holiday Cheer” campaign



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