AdAge Adopts Metered Model

On the back of a tweet by Advertising Age writer Michael Learmonth, paidContent has discovered that AdAge will implement a metered paywall system starting Wednesday.

Under the new regime, non-subscribers can access up to three AdAge stories in a given 24-hour period. Formerly, articles would for the most part remain free for a week after posting and then head for the archives, which are behind a paywall. AdAge digital editor Abbey Klaassen told paidContent:

Our current model does not give our most voracious readers — the ones who rely on Ad Age content to do their jobs better — any reason to subscribe unless they want the actual paper every week. But as you and I know, people want news, analysis, and insight in a variety of formats, so why shouldn’t our subscription models evolve to accommodate that?

Sounds like a reasonable adjustment to us.

Publish date: April 20, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT