Adidas and Intersport Are Bringing Friday Night Stripes High-School Football Back to Twitter

The first season generated more than 32.6 million video views and over 15.6 million live viewers

The second season kicks off with a battle between two Florida powerhouses Adidas/Intersport/Twitter
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Adidas and Intersport are bringing their Friday Night Stripes livestreaming series of high-school-football games back to Twitter for a second season.

The first season of Friday Night Stripes last year generated more than 32.6 million video views and over 15.6 million live viewers.

The slate will be livestreamed on @FNSLive, and the games will be accompanied by a Twitter timeline featuring real-time conversation and enabling fans to watch, tweet and view commentary.

Play-by-play will once again be handled by Courtney Lyle, play-by-play announcer for ESPN and SEC Network, while former Green Bay Packers linebacker A.J. Hawk will provide analysis.

Lyle and Hawk will be joined by special guests throughout the season, including Adidas Football National Football League athletes, entertainment partners and influencers.

Intersport will produce the games, and the initial schedule follows:

  • Aug. 30: Miami Palmetto (Miami) @ Cardinal Gibbons (Fort Lauderdale, Fla.)
  • Sept. 6: Cedar Grove (Atlanta) @ Valor Christian (Highlands Ranch, Colo.)
  • Sept. 13: Southlake Carroll (Dallas/Fort Worth, Texas) @ Odessa Permian (Odessa, Texas)
  • Sept. 20: Cass Tech (Detroit) @ MLK (Detroit)
  • Oct. 18: Marietta (Marietta, Ga.) vs. McEachern (Powder Springs, Ga.)
  • Oct. 24: North Shore (Houston) vs. Beaumont West Brook High School (Beaumont, Texas)

Twitter head of U.S. sports partnerships T.J. Adeshola said in a release, “Coming off of an incredible, never-been-done-before, first season of Friday Night Stripes, we are excited to run it back with Adidas and Intersport. The high-school-sports community on Twitter is not only massive, but extremely passionate and engaged. Friday Night Stripes gives us the fantastic opportunity to showcase the future of sport—the culture, the lifestyle, the swagger—in an innovative way, directly to the timelines of fans all over the globe.”

Adidas Football director Cameron Collins added, “We take pride in helping shape the future of sports, and the first season of Friday Night Stripes created a best-in-class digital experience and highlighted the vision for Adidas Football. As we continue to elevate and amplify the high-school-football experience for millions of fans, Friday Night Stripes season two is set to showcase some of the most highly touted games and top-ranked high school teams across the nation.”

And Intersport vice president of content strategy and distribution Jason Bernstein said, “The incredible success of the inaugural season of Friday Night Stripes exemplifies the power of cutting-edge content that combines the viewing experience with the real-time conversation that goes with it. We look forward to once again showcasing the next generation of football players through the premium live video experience of Twitter.” David Cohen is editor of Adweek's Social Pro Daily.