Adidas and Twitter Are Teaming Up to Livestream High School Football

Friday Night Stripes is a slate of eight games featuring nationally ranked teams

The games will be available to logged-in and logged-out users globally via @adidasFballUS - Credit by Adidas/Twitter
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Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams.

The games will be available to logged-in and logged-out users globally via @adidasFballUS, and the livestreams will feature a Twitter timeline including real-time conversation about the action.

Intersport will produce the livestreams, with ESPN and SEC Network play-by-play announcer Courtney Lyle calling the action, former Green Bay Packers linebacker A.J. Hawk providing analysis and YouTube personality Cameron “Scooter” Magruder patrolling the sidelines.

The schedule is highlighted by the games below, with additional matchups to be announced during the season:

  • Sept. 7: Cedar Grove (Ellenwood, Ga.) vs. McEachern (Powder Springs, Ga.)
  • Sept. 14: Ben Davis (Indianapolis) vs. Warren Central (Indianapolis)
  • Oct. 12: Marietta (Marietta, Ga.) vs McEachern
  • Oct. 18: Doral (Florida) vs. Chaminade (Florida)

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: August 14, 2018 https://dev.adweek.com/digital/adidas-and-twitter-are-teaming-up-to-livestream-high-school-football/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT