The company said in its blog post:
Ads work best when they conform to the media on which they appear. Since Facebook is mostly about sharing and discovering content, Facebook ads work best when they’re content-driven and indirect.
And Adlove broke its strategy down into four basic steps:
- Promote content to the target department.
- Retarget viewers with a hook.
- Referral ask to get warm prospects.
- Qualify and enter the sales cycle.