How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic)

Facebook ads work best when they're content-driven and indirect

Headshot of David Cohen

Endorsement-driven advertising network Adlove shared its strategy for business-to-business companies to generate leads via Facebook ads, in infographic form.

The company said in its blog post:

Ads work best when they conform to the media on which they appear. Since Facebook is mostly about sharing and discovering content, Facebook ads work best when they’re content-driven and indirect.

And Adlove broke its strategy down into four basic steps:

  • Promote content to the target department.
  • Retarget viewers with a hook.
  • Referral ask to get warm prospects.
  • Qualify and enter the sales cycle. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: February 28, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT