How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic)

Facebook ads work best when they're content-driven and indirect

Headshot of David Cohen

Endorsement-driven advertising network Adlove shared its strategy for business-to-business companies to generate leads via Facebook ads, in infographic form.

The company said in its blog post:

Ads work best when they conform to the media on which they appear. Since Facebook is mostly about sharing and discovering content, Facebook ads work best when they’re content-driven and indirect.

And Adlove broke its strategy down into four basic steps:

  • Promote content to the target department.
  • Retarget viewers with a hook.
  • Referral ask to get warm prospects.
  • Qualify and enter the sales cycle.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: February 28, 2017 https://dev.adweek.com/digital/adlove-b2b-leads-facebook-ads-infographic/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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