Adventures in Marketing: ‘Fifty Shades of Chicken’

Today we bring you what is, without a doubt, one of our favorite marketing projects of the year.

First: You may have heard that Random House employees recently received hefty $5000 holiday bonuses thanks, in large part, to a certain obscure author/handcuff enthusiast named E.L. James.

In case you thought the publishing house couldn’t wring a single cent more from its whips-and-chains smash 50 Shades of Grey, you thought wrong: the company recently released a lighthearted companion piece in the form of a cookbook titled Fifty Shades of Chicken. It’s ostensibly a collection of recipes, but it’s really just an excuse to milk that juicy property ’til it’s bone dry.

Why do we love this project? We’re suckers for satire and clever, pun-filled copy, so we’ll just let the official Twitter feed speak for itself:

…and it keeps going, people. There is apparently no shortage of sexual innuendos in the culinary world.

This is what we call a dream campaign for marketers, copywriters and Random House executives. We’re glad they were finally able to submit, let their hair down and indulge their hidden desires, including that oh-so-human need to dominate the publishing world on the strength of a single naughty property.

Wow-we’re feeling a little flushed. Well played, sirs.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.