Advice from Elders Ad Goes Viral for Dodge

Hornet-harassed golfer also makes weekly list of top videos

By the time you're 100, you’ve got plenty of advice to give. Dodge is rounding up all those gems and presenting them in its latest ad campaign for the 2015 Dodge Challenger, which also doubles up as a birthday announcement for a brand that turned a century old this year.

Here’s something you probably didn’t expect: A golf highlight video on the European Tour YouTube channel was one of the most popular clips this week. It didn't show an amazing shot though. It chronicled Pablo Larrazabal’s epic fight with a swarm of hornets. (No, not THE BEES.) 

Here are the top brand videos of the week:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

Publish date: April 23, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT