Social networks may be the bedrock of modern digital marketing, but they also got rattled by high-profile tremors that left ominous cracks in the foundation this year.
Major players like Facebook and Twitter, which both faced seemingly ceaseless pressure in 2018 over issues like privacy and hate speech, were only one aspect of the digital world that endeavored (and often struggled) to evolve this year.
Fields like artificial intelligence, machine learning, 5G and digitally focused consultancies were at the forefront of discussions this year as companies redefined their focus and sometimes even the nature of their corporate existence.
It’s been a long 2018, so here’s a fascinating look back at Adweek’s most-read stories from our Digital and Media teams this year:
No. 20: You Can Now Buy a Car at Walmart
No. 7: On Facebook’s Nuclear Bomb