A+E Networks and Hearst Magazines Digital Media (HMDM) have formed a partnership to bring HMDM branded videos to A+E properties.
The deal means themed, co-branded ads will run on A&E, Lifetime, History, FYI and Viceland. The ads will also run on HMDM brands, like Cosmopolitan.com, Elle.com and more.
“This partnership allows us to amplify an advertiser’s narrative beyond our own distribution network,” said Todd Haskell, senior vice president, chief revenue officer, HMDM, in an announcement. “These videos will bring the authority and credibility of our editorial brands, along with an organic advertiser integration, into a perfectly aligned block of A+E programming.”