A&E Buys 10% of Vice For $250 Million

Values millennial-oriented publisher at $2.5 billion

Vice has sold 10 percent of its company to A&E Networks for $250 million, a Vice representative confirmed to Adweek on Friday. 

The terms of the deal gives the millennial-oriented publication a valuation of $2.5 billion. Just last year when 20th Century Fox bought 5 percent of the company, it only been given a price tag of $1.4 billion.

The Brooklyn-based company had been rumored in June to be working out a deal with Time Warner for the cable giant buy a majority stake. However, several sources on Friday said those negotiations went south, with the New York Times saying that the valuation of the company was the sticking factor.