Aetna Health Insurer Launches App to Track Healthy Behaviors

Aetna is launching an app to help its customers stay fit and healthy. The app, Carepass, gives users access to a number of different healthy options including tips on how to reach your weight goal, data integration from fitness devices like Fitbit, or find local doctors using a quick diagnosis through Aetna-owned iTriage.

According to Mobihealthnews, the number of partner apps at launch was staggering:

MapMyFitness, LoseIt, RunKeeper, Fooducate, Jawbone, Fitbit, fatsecret, Withings, breathresearch (makers of MyBreath), Zipongo, BodyMedia, Active, Goodchime!, MoxieFit, Passage, FitSync, FitBug, BettrLife, Thryve, SparkPeople, HealthSpark, NetPulse, Earndit, FoodEssentials,, Healthline, and GoodRx.

The app will eventually open a portal for employers to gain anonymous data collection from their employees for healthy promotions. Under the affordable care act, employers and insurers to provide “wellness incentives” up to 30% of premium. For example, customers can save money on health insurance by joining a gym or buying a bike. Since US law does not allow for outcomes like weight loss to be calculated as incentives, Aetna is hoping that the app can help  encourage good behavior to keep rising health care costs low and affordable.

Publish date: June 18, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT