Social commerce app company Columbus Internet partnered with Hotels.com and SkiHorizon to launch a first-of-its-kind Facebook affiliate program in Europe.
Page owners can add the Hotels WithMe app or the Ski WithMe app to their Facebook page and earn commission on bookings made through the apps. The program is meant for pages that provide a reason for people to want to travel: local attractions, concert venues, conventions, city fan pages and others.
Traffic to page tabs pales in comparison to News Feed and Wall views, but with these social booking apps hosted on multiple pages, they could see more conversions. Page owners have incentive to promote the feature since they receive 4 percent commission on hotel bookings and 7.5 percent on ski trips. It’s an interesting model that could be applied to a number of industries if it finds success.
About 30 hotels have already added the Hotels WithMe app to their pages, according to Columbus Internet spokesperson Alex McKerrell. Other affiliate partners include travel agencies and tour companies in the UK, Italy, France, Sweden and Germany. McKerrell says the company hopes to have bands and sports teams add the app to their pages now that page managers can present the group’s entire tour and let users search for hotels near each venue.
Hotels WithMe has about 1,000 monthly active users and 100 daily active users, according to our AppData tracking service. Launched in September 2010, the app peaked during the holiday travel season with 7,000 monthly active users. Ski WithMe is a newer app with only 300 monthly active users. Page owners in the UK, France, Germany, Belgium and the Netherlands can add the app and join the affiliate program.