After months of criticism about its redesign, Snapchat is rolling back key changes after user frustration led to slower growth.
This week, the company has begun updating its iOS app so that snaps and chats will once again be in chronological order, along with moving conversations with friends back to the original right-hand side of the screen. As a part of the updates, Snapchat is also adding a new subscriptions feed to make it easier to follow content creators, publishers and shows.
While Snap CEO Evan Spiegel hinted at possible changes after experiencing weak first-quarter earnings, a company spokesperson on Thursday night confirmed they’re now are underway for a majority of iOS users.
On the company’s first-quarter earnings call with investors earlier this month, Spiegel sought to elaborate on how they’re trying to both move forward with change while also complying with user demands.
“We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors,” Spiegel said. “We are currently rolling out an update to address this by sorting communication by recency and moving Stories from friends to the right side of the application, while maintaining the structural three changes we have made around separating friends from creators and sorting friends’ Stories by relationships.”