If you're agency staffer in New York today and want to see industry peers do their best Takeru Kobayashi impressions (i.e., stuff their faces with frankfurters), you might want to head over to 247 W. 37th St. around 6 p.m.
In a two-hour event sponsored by ad tech firm Taykey, nine media and digital agencies will take the stage in a hot dog eating contest that promises to produce a few memorable moments. The agencies squaring off include Digitas, Horizon Media, Initiative, MEC, Mediacom, The Media Kitchen, Mindshare, PHD and Zenith.
Taykey has invited more than 200 advertising media players to industry-minded recreational event. Attendees can grab a gratis dog and beer and/or well drink.
In addition, Kobayashi rival Tim "Eater X" Janus will be there.
For those who cannot attend, well, eat your heart out.