Michelle Boockoff-Bajdek likes to say AI isn’t magic—”it’s hard work.” As the CMO of IBM Watson, IBM’s AI supercomputer, Boockoff-Bajdek and her team have worked with brands including Lexus and Scotts to enhance customer experience using machine learning. At Adweek’s Elevate: AI event Thursday, Boockoff-Bajdek demystified AI by citing real-world brand success stories. Check out her full presentation, and if you missed Elevate: AI, which was held at Carnegie Hall, here’s a look at our next event in the Elevate series.
- Credit by Video/Editor: Breana Mallamaci
Publish date: March 22, 2019 https://dev.adweek.com/digital/ai-is-not-magic-but-it-has-conjured-up-increased-sales-for-brands-like-miracle-grow/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT