Alabama Law Firm Makes Racist Ad, Blames Hackers

Celebrities and athletes, you see what you did?

Every time you dolts get half-baked, full-on drunk or just mad at the world, you put out a bad tweet or post. Sure, you feel better after the smoke and satisfaction of the intended party wallowing in the misery you have created but then the backlash comes.

The angst. The feedback. The publicist answering our calls. The boss telling you to fix it. The significant other pointing a finger and calling you “Stupid.” Yeah, it’s time to fix it. However, instead of doing something that requires little time, no problems and hard luck like, you know, admitting it? You hold a press conference, furthering feeding your immense ego about nothing, and tell the onlooking media, “My phone was stolen and someone else logged in as me.”

Wait…what?! Whelp, this story I’m about to share is all your fault, so I hope you all feel guilty. Meet Mr. Wong Fong Shu. (Yeah, this is going to be fun.)

Suffice to say, Mr. Shu, who spends most of his time repeating “Confucius say” (because that’s not stereotyping or bigoted), is not a real guy. Perhaps the shades with the fake squint eyes on the lenses were a giveaway? Maybe the clue was Mr. Shu appears to be more rotund and smelling of bacon versus what the individual he is trying to convey?

Why not believe Mr. Shu? He was created by Alabama Law Firm and professional ambulance chasers, McCutcheon and HamnerBlame notwithstanding, the so-classy advertisement was produced by Definitive TV’s Jim DeBerry. Not that you are planning to ever use their services, but there they are.

Anywho, the advertisement goes out … and then goes viral for all the wrong reasons. A known blogger named “Angry Asian Man” posted some vitriol about this racist spot, and that’s when the finger pointing began. DeBerry claims the lawyers wrote the copy personally. Fearing public shame and disgrace, I guess, the personal injury duo looks into the bag of alibi tricks and comes up with the original excuse via Facebook, “Our website was hacked.”

Attention: McCutcheon and Hamner’s You Tube Channel has been hacked. Our firm did not approve the latest advertising commercial. We apologize to anyone who has watched the commercial. Our IT team has been working all morning to get the commercial taken off You Tube and find the person who is responsible for this action. Again this firm sends out our sincerest apology.
-Thomas W. McCutcheon and Joel R. Hamner

So, someone goes through the trouble of digging into the code of your website, hacks it and gets in, but only before said culprit paid a producer to write, storyline, produce and post a highly cantankerous and bigoted commercial featuring your team of attorneys? Yeah, because that’s likely.

And now, without further adieu, here is the completely inane and heinous ad featuring Wong Fong Shu. And please, complain responsibly.


Publish date: December 4, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT