Alicia Keys, Monster.com Down to Three in Search for Lead Blogger

Just about anybody can write a blog these days, but what does it take to become the head blogger for superstar and Grammy Award-winner Alicia Keys?

Keys teamed up with Monster.com in April to kick off the IAAS.com SuperSearch Powered by Monster, in an effort to select the lead blogger for the singer’s IAAS.com (I Am A Super Woman).

The contest attracted 8,500 job applications (and some 300,000 visitors), which were whittled down to 60 by Monster.com’s Semantic 6Sense search technology. Keys and her team at Alicia Keys Worldwide then chose the final 10 applicants and, after in-person interviews in New York earlier this week, the search is down to three candidates: Amanda Green, Ruby Veridiano, and Alexis Tirado.


Keys and Monster.com were aided in the judging process by a social-media panel made up of:
• Sarah Evans, founder of public-relations and new-media consultancy Sevans Strategy and guest writer for Mashable.
• Jason Falls, principal of Social Media Explorer, social-media strategist, educator, and PR professional.
• Beth Kanter, Zoetica CEO and author of Beth’s Blog: How Nonprofits Can Use Social Media.
• Guy Kawasaki, managing director of Garage Technology Ventures, co-founder of Alltop, and columnist for Entrepreneur Magazine.
• Dan Schawbel, managing partner of Millennial Branding, personal branding expert, and author of Me 2.0: Build a Powerful Brand to Achieve Career Success.
• Brian Solis, principal of FutureWorks, digital analyst, sociologist, and futurist.
• Erin Kotecki Vest, political director and producer of special projects for BlogHer.
• Tamar Weinberg, specialist in social-media consulting and strategy, blogger outreach, reputation management, and search-engine marketing, and author of The New Community Rules: Marketing on the Social Web.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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