Alloy Digital Acquires Video Network DBG

Latest in a string of acquisitions by youth-focused Web entertainment company

Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed.

The deal puts two of the larger Web video distribution and production firms together in one place. DBG has shepherded Web series such as the Kiefer Sutherland-starring The Confession while also help syndicating originals like The LeBrons.

Meanwhile, Alloy has amassed a sizable collection of digital assets, including Smosh, one of the biggest content producers on YouTube; Generate, a Los Angeles based production and talent firm; and the female-focused publishing company B5 Media.

According to Alloy digital CEO Matt Diamond, there was very little overlap between DBG and Alloy’s vast networks. “It was really a complementary fit,” he said.

On its own, DBG works with 2,600 Web publishers reaching 80 million unique users, per officials. The company recently took on $30 million in funding.

Alloy plans to fold DBG’s business inside its growing portfolio. Going forward, DBG CEO Chris Young will serve as Alloy’s chief marketing officer.

Publish date: April 17, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT