Amazon Adds Partnerships With Viacom To Streaming

Amazon has formed a licensing agreement with Viacom bringing select Viacom programming to its instant streaming service. While Amazon is trying to position itself as a competitor in the space, this agreement is non exclusive. Viacom recently signed agreements with Netflix and Hulu as well.

The service, which is free to Amazon Prime members, will now include shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. It adds 15,000 videos to Amazon’s library including shows such as Jersey Shore and Spongebob Squarepants.The content is streamable online as well as on various devices including the Kindle Fire.

Brad Beale, director of video content acquisition for Amazon, stated: “This deal with Viacombrings Prime customers and Kindle Fire users thousands of comedies, kids’ shows, reality TV and much more from some of the best cable networks available. We now offer more than 15,000 movies and TV shows in Prime Instant Videos and are working hard to add even more great content.”