Amazon Reinvents the Dash Button as a Smart Shelf for Businesses

The tap-free Dash Smart Shelf is the latest example of Amazon repurposing technology that missed the mark

the amazon dash smart shelf with products on it
Amazon hopes Dash-enabled office shelves will succeed where home buttons failed. Amazon
Headshot of Lisa Lacy

Amazon’s first iteration of the Dash button, which consumers were meant to tap to instantly order a variety of household products, didn’t quite work out the way it wanted. Mainly, people didn’t buy into it. But that hasn’t stopped the everything company from giving it the old college try again.

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@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.