Amazon Expands POD to Japan

Amazon announced today that it was launching a new Print-on-Demand (POD)  service in Japan.

With this new service, a customer can order one of around 600,000 titles that otherwise would be out of stock and Amazon will be able to rapidly print and ship that book. Titles in the program will always be in-stock, allowing customers to benefit from Amazon’s shipping offers such as Amazon Prime and Same Day Delivery. Publishers from around the world are working with Amazon to offer their titles via its POD service, including Cambridge University Press, Macmillan, British Library, Taylor & Francis and Springer.

Amazon would like you to think that customers in Japan  had limited options before, but that’s not completely true. There is at least 1 site that has a worldwide reputation, and it ships for free: BookDepository. I wonder how the prices will compare? There are a number of markets where its prices give it a competitive advantage.

Publish date: April 19, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT