Amazon Go Has the Potential to Change How Customers Think About Automation

The store may be more than just hype, after all

Amazon Go opened in Seattle on January 22. Getty Images
Headshot of Ann-Marie Alcántara

Amazon Go, a convenience store where there’s no need to stand in a checkout line, sounds like something out of a millennial dream.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.