American Rider Rides No More

Affinity Group has ended publication of American Rider, a magazine targeted at Harley Davidson fans, Folio: reports. The June issue will be its last.

This leaves two full-time staffers (sales and circulation) and one contract editorial person without jobs; Affinity will, however, continue to maintain American Rider‘s online presence, and fold other American Rider content into sister pub Rider.

“American Rider competed in a field that is seven or eight titles deep,” Affinity powersports and media division president Steve Hedlund told Folio:. “The Harley market has been down in terms of manufacturing as well as advertising. In looking at the various options, we felt that absorbing it into Rider was the best decision.”

Affinity publishes 40 or so recreational magazines, directories, and books about boats, RVs, and motorcycles.

Publish date: April 14, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT