AmEx Small Business Saturday Spot Pops on YouTube

TV ads dominate during quiet Thanksgiving week

American Express promoted its fourth annual Small Business Saturday this past weekend, a post-Black Friday attempt to draw Americans away from big box retailers to their local coffee, toy and gift shops, where it's hoped that they'll support the local economy while ringing up their AmEx cards.

The brand's touching 30-second spot generated a surprising 8 million-plus views on YouTube last week, according to the latest data from VidIQ. In fact, unlike recent months, when long-form, made-for-the-Web videos ruled the VideoWatch/VidIQ charts, the top four clips were repurposed from TV in what was a relatively quiet Thanksgiving Week. Coming in second was a Chanel clip featuring Marilyn Monroe. Amazingly, Van Damme was nowhere to be found.

Check out the full chart here:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.