The Digital Storefront: Advertising’s Next Frontier

Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now

Brick-and-mortar storefronts can't deliver targeted experiences grinvalds/iStock

Window shopping: It’s a pastime enjoyed by many—shopping without the “intention” of making a purchase. And yet, it’s hard to walk by a store window, see something that catches your eye and not want to buy it. So often, we do.

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