Madame Tussauds Mines #Brangelina for PR Gold

Wax-tra, wax-tra, read all about it!

Does a canny move by a popular tourist attraction qualify as news? For media outlets with an unlimited amount of web space to fill and social media accounts to forever populate, the answer is, hell, yes.

We can’t even begin to enumerate the major-outlet news coverage generated so far today by Madame Tussauds’ decision to separate the wax figures of Brad Pitt and Angelina Jolie, in London and at other locations. Google it yourself, if you care to.

One interesting aspect, from a media watcher’s perspective, is that this bit of fluff is a perfect premise for a quick-hit, short video. A.k.a, the currency many media outlets are trumpeting as the future of the business.

When we poked around on that front, we got a chuckle out of the fact that Reuters, at the YouTube end, have disabled the embed option. Suggesting they are not quite all-in on this portion of the broken-news equation. But have no fear. The London Evening Standard’s video is pretty much identical to the one Reuters made and can be enjoyed below.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.