The Huffington Post is on track to surpass the New York Times in traffic this year, says an Associated Press story profiling the site on the eve of its fifth birthday.
HuffPo had 13 million unique users in March. The Times had 16.6 million. But HuffPo’s traffic was up 94% over the same period last year. If Arianna Huffington’s baby keeps growing at that rate, AP says, it’ll pass the Times this year.
Hard to believe, hunh? Launched in May 2005, the site used to be a bit of a ramshackle free-for-all. Today, it has 70 paid editors and reporters; 6,000 unpaid blogger contributors; 20 sections, ranging from politics to technology to sports and food; and four city-specific pages.
. Though still not profitable, Huffington tells AP she is “completely sure” the site will be in the black by the end of the year.
Media analyst Ken Doctor, author of the new book Newsonomics: Twelve New Trends That Will Shape the News You Get, tells AP that HuffPo has succeeded because it understands the ecosystem in which it lives: “They understand the multiplier effect on the Webhow you can generate and multiply traffic by using the vitality of the Web.”