AP Live Masters Coverage to Focus on Eldrick

The Associated Press will tee off its AP Live coverage of the 2010 Masters Golf Tournament with Tiger Woods’ press conference Monday at 2 p.m., and its “Tiger, the Return” coverage will include daily live Webcasts at 5:30 p.m. ET through the end of the tournament, which will be held at Augusta National Golf Club April 8-11.

The AP Live Masters coverage will include breaking news, scores, daily sports analysis, and special online video features such as one-on-one interviews with golfers, and contributing talent includes AP golf writer Doug Ferguson and national sports columnist Jim Litke.

AP Digital general manager Nick Ascheim said:

The AP Live platform is an ideal means for distributing AP’s high-quality journalism, and makes it easy for our members and other publishers to offer their end-users comprehensive and immediate coverage. This offering is a continuation of our effort to create innovative news-consumption experiences across multiple formats, devices, and media.

And AP Global director of sports products Michael Lutzky added:

The demand for real-time news coverage can be daunting, and AP Live is a nimble solution that gives publishers rapid-response reporting and multimedia coverage, while also offering them an opportunity for incremental advertising revenue. We are pleased to be working with Livestream again to extend our success with the AP Live Oscars package into sports, particularly for a story that is generating so much international interest.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.