Beat Readers’ FOMO Attention Spans With These 5 Expert Tips

Opinion: Think of each interactive block as restarting the 15-second shot clock

From the time readers discover stories, you have an unspoken, 15-second shot clock to grab and maintain their attention -MG-/iStock

We live in an era of democratized storytelling. Amateur Instagram photographers can take pictures like the pros and Snapchat storytellers can gain major followings. But there is no substitute for in-depth research and thorough coverage on hard news that might require more than just a pop of text.