Dude, Here’s Your App

The two stoners played by Ashton Kutcher and Sean William Scott in the 2000 movie Dude, Where’s My Car? would likely approve. It took 12 long years for someone to drop the comma and finally turn their titular movie question into an iPhone App.

That someone is 26-year-old Michigan native Mike Holp. Now living in Austin, Texas, he tells FishbowlLA there have been about 7,000 downloads of the free Dude Where’s My Car App since he launched four months ago. And yes, just like the movie and famous Seinfeld episode, it’s designed to help people who have forgotten where they parked their vehicle:

Who hasn’t lost their car in the parking lot? With this App, you will never lose your car again! All you have to remember to do is a drop a pin when you park. The App does all the rest!

You can now add notes about your parking spot! This will come in handy after a night on the town and you can’t remember which floor of the parking structure you’re on.

Holp says he is relying on embedded ads to make money. As long as he includes the odd reminder about the importance of a designated driver and such, his creation is going to be hard to beat for 2013 pop culture inspired App-name-of-the-year honors. Unless maybe someone starts working fast off Rod Stewart’s 1978 hit single  “Do Ya Think I’m Sexy?

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: April 25, 2013 https://dev.adweek.com/digital/ashton-kutcher-sean-william-scott-dude-wheres-my-car-iphone-app-mike-holp/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT