Asus Projects Healthy 2010 Netbook Sales Figures Despite the iPad

I wish I had a nickel for every time someone asked me: Can the iPad replace a notebook or netbook? That is one of the most common questions I’ve been asked since buying my iPad on April 3. I’ve been tempted to quote “Dogbert” and respond: I’m sorry, but you don’t understand your question. However, I’ve refrained from doing so. The better question is: Can an iPad do what I need to do 90% of the time on a conventional computer? In many (but not all) cases, the answer is yes.

Devices like netbooks are more than solutions for “edge” cases that the iPad doesn’t cover though. Asus, in particular, is counting on it:

Asustek expects to ship 7-8 million Eee PCs for a global netbook market share of 20% in 2010 (from DigiTimes)

A bit of simple arithmetic tells you that if 7 million is around 20% of the total netbook market, then there should be around 35 million or more netbooks sold in 2010. Apple’s iPad itself appears to be on track to sell somewhere between 5 and 7 million units in 2010.

Publish date: May 5, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT