Athletes, Child Stars Flock to DC for Day of Play

Both sports fanatics and the District’s 12-and-under set are gearing up for a star-studded weekend in Washington. Keep your eyes peeled for pro athletes like LeBron James, Abby Wambach, Damien Woody, Carmelo Anthony, Chris Paul and Dwayne Wade this week.  They’ll be rolling into town Friday to join the cast members and characters of “iCarly,” “Victorious,” “True Jackson,VP,” “Big Time Rush,” “SpongeBob SquarePants,” “Dora the Explorer,” “Supah Ninjas,” and “Bucket & Skinner’s Epic Adventures” for  Nickelodeon’s 2011 Worldwide Day of Play (WWDOP).

Held annually to encourage active and healthy lifestyles in children, WWDOP is more than just fun and games for Nickelodeon. Each year the network’s channels and websites go dark from 12 p.m. to 3 p.m. as a signal to kids and their families to get up and get active. And with the help of  “Let’s Move” and the President’s Council on Fitness, Sports and Nutrition, Nick’s 2011 event is slated to be the biggest yet.

The daylong celebration of play will take place this Saturday on the Ellipse (park south of the White House).  Activities begin at 10 a.m.  For more info, visit the WWDOP website here.

Publish date: September 20, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT