Quality assurance is now easier on Facebook’s Atlas ad platform following enhancements that were introduced Tuesday.
Product marketing manager Nick Rivano outlined the improvements in a blog post, saying that clients can now:
- Toggle the view of traffic for their actions over the past 30, 14 or seven days.
- Examine intra-day action activity fresh up to the previous hour.
- Use new trend lines to monitor performance.
- Check impressions, clicks and click-through rates of their placements from the past 24 hours without needing to generate a report.
Atlas clients: What are your thoughts?